Tuesday, January 08, 2008

Arriving: Eventually


[Photo courtesy of jovovich-hawk.com, from their Spring 2008 Collection]


In an uncharacteristic turn, Target’s Go International is keeping mum about its next designer, who fashion aficionados know – and have known for upwards of four months – to be the design team Jovovich-Hawk. In the past year or so, Target has lined its designers back-to-back, with arrivals and departures within days of one another. Erin Fetherstone’s disappointing collection departed on January 5th, and still, there has been no official word or press release from Target, never mind the sneak peeks of outfits.

Word has it that Target wants to make the Jovovich-Hawk debut at New York’s Olympus Fashion Week in early February.

Jovovich has said, “Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints. We took the things that sold the best for us but we’re doing it on a bigger scale.”

Whatever the reason, throw the dog a damn bone already! Or could it be that Target’s bottomless well of designers is beginning to run dry?

The Jovovich-Hawk line is set to “arrive” at Target stores nationwide on March 2nd.

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